Say "No" to Wood Pencils

O'BON has launched a new Google Ad with Adwords that is a little aggressive: Say "No to Wood Pencils." When you consider that 18 billion wood pencils are being made every year, you can get an idea of how many trees would be involved with this. Alot of people think that sustainable forests solve this problem, but they don't! At the pace we continue to destroy primary jungle and forests to create these "sustainable" forest, you can see the problem. We started this campaign theme as so few people actually know there is such a thing as a recycled pencil. And the big pencil gaints spend a lot of money trying to convince us that wood pencils are ok as they come from sustainable forests. Well, excuse me - we beg to differ. Sustainable forests have extremely limited diversity. How many cute tree frogs live in a sustainable forest?
So, we have up the rhetoric with our Say "No" to wood pencils.